The project, commissioned by LoveHoney, asked 10 participants to wear ECG band sensors, while they pleased themselves. Both male and female participants were given adult items to help with the research.
Data collected was visualized using generative AI. Each image is completely unique, with some resembling mushrooms or onion-like spheres.
“Although orgasm is something that most adults experience, every single one is unique, like a snowflake,” Lovehoney said.
(Learn more, here: dailymail.co.uk)