LONDON, ENGLAND - AUGUST 03: The Facebook app logo is displayed on an iPad next to a picture of the Facebook logo on an iPhone on August 3, 2016 in London, England. (Photo by Carl Court/Getty Images)
Facebook & Instagram Will No Longer Target Ads Based on Race, Politics, or Religion
Meta (formerly Facebook, now it’s holding company) is changing ad targeting across its platforms (including Facebook and Instagram).
This means businesses will no longer be able to direct ads to users of a specific race, political affiliation, or sexual orientation.
The move comes following years of criticism concerning the company’s advertising algorithms.
In a blog post on Tuesday (November 9th), Meta noted the “difficult decision” was driven by feedback from civil rights experts and policymakers, and will take effect on January 19th, 2022.
Meta’s ad options will no longer offer Detailed Targeting concerning topics which “people may perceive as sensitive.” Examples include topics relating to health, race, politics, religion, or sexuality.
Meta notes that this change doesn’t mean that all targeted ads will be removed; as advertisers can still choose to target potential customers via their age, gender, location, inclusion on customer lists, and whether users have engaged with the advertiser’s posts in the past.
See more, here: (Mashable)
- Meta, the parent company of Facebook and Instagram, says it will no longer target ads at users based on topics which “people may perceive as sensitive.”
- In other words, they won’t target people based on topics relating to health, race, politics, religion, or sexuality— but there will still be targeted ads