ABC/Image Group LABrett Young has struck up a fashionable new partnership.
Brett is joining forces with Kohl’s for its back-to-school campaign, modeling different styles of Levi’s jeans. Fans will see him posing in a variety of his favorite denim, including Levi’s 511 Slim Fit Advanced Stretch Jeans and the Levi’s 512 Slim Fit Tapered Stretch Jeans.
The campaign also features behind-the-scenes videos of the singer discussing some of his other favorite fashions.
“I’m so excited to partner with Kohl’s and Levi’s,” Brett says. “This collaboration is a no-brainer for me since I’ve worn Levi’s for as long as I can remember and basically live in them whether I’m touring or at home.”
Kohl’s will also serve as the exclusive retailer for Brett’s own clothing brand, Caliville. Named after his home state of California combined with his career in Nashville, the brand offers an assortment of tees, fleece, flannels and graphic T-shirts, as well as joggers. The collection will be available in stores and online in October.
“To me, Caliville represents taking risks and chasing your dreams without letting anyone discourage you, and seeing this message and clothing line come full circle in so many ways is so much fun,” Brett says in a statement. “I’m so happy this partnership will allow us to keep spreading that message.”
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