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Just To Get Them To Drink The Moo Juice?

Coffee bars selling $3 iced lattes are popping up in American high schools— usually funded in part by dairy groups scrambling for new ways to get people to drink milk.

At a high school in North Dakota, a $5,000 grant from a dairy group helped pay for an espresso machine that makes lattes with about eight ounces of milk each. The move is one small way the dairy industry is trying to get Americans to drink more milk, as dairy consumption habits have been changing, and many rival drinks exist.

Overall, consumption of milk in the US is down 40 percent since 1975. In Florida, a dairy group said it paid for coffee carts in 21 high schools this past year, and in the Southwest, a dairy group gave grants to seven schools for coffee programs.


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