Was anyone out there already doing this? Because it’s a weird idea, but maybe genius. Heinz has a new product called Dip & Crunch that lets you dip your burger in crushed-up potato chips!!
They say it was inspired by a TikTok trend. So apparently some people are already doing it. They also recently tested it at a few Jack in the Box locations on the West Coast.
Obviously the chips wouldn’t stick on their own. So it comes with crushed-up chips, plus a sauce to dip your burger in first. There are two varieties: A “Secret Sauce,” and a spicy version. But the chips in both look to be regular old potato chips.
It could work with sandwiches too, and putting chips in a sandwich is already somewhat common. But they’re specifically selling it as a burger thing. You can find it at Walmart, Target, and some grocery stores.