A study by the concert venue/promoter O2 Arena in the United Kingdom has done a study that claims attending a live music gig every couple of weeks could boost your life expectancy by nine years. The study, sponsored by – let’s repeat this – CONCERT PROMOTER O2 – was performed by Patrick Fagan, an expert in behavioral science at Goldsmiths University. The study looked at heart-rate tests for a range of so-called “well-being activities,” which included yoga, dog walking and going to see live music. The live music metric performed the best of all the well-being activities. The people who went to see live music had their feelings of well-being go up by 21%. The study says people seeing concerts every few weeks were most likely to be happy, content, productive and have higher self-esteem, which “could pave the way for almost a decade more years of life.” Here’s the full story from Billboard.

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