Weather Alert

Ford created a gas-scented fragrance for electric car drivers

Refuel the car

Apparently that new car smell just isn’t the same for some electric car customers. Ford has developed a gasoline-scented fragrance for EV owners to help them make the transition to battery-power. The Mach-Eau GT was unveiled at the Goodwood Festival of Speed in England, where Ford is showing off its electric Mustang Mach-E. Company CEO Jim Farley even took a racing version of the car for a run up the venue’s hill climb course. Ford conducted a survey asking people what they’d miss about internal combustion engine vehicles and 70% said gasoline, Autoevolution reported. “Judging by our survey findings, the sensory appeal of petrol cars is still something drivers are reluctant to give up. The Mach Eau fragrance is designed to give them a hint of that fuel-fragrance they still crave. It should linger long enough for the GTÕs performance to make any other doubts vaporize too,” Ford spokesman Jay Ward said.

MORE


Connect With Us Listen To Us On