Right here, in 2020, the most unlikely music format has made a huge comeback. Cassette tape sales have risen over 103-percent in the first quarter of 2020, compared to the 2019 amount. That’s according to the Official Charts Company.
Over 65,000 cassettes were sold in the first three months of 2020. And it’s now projected that over 100,000 cassettes will be sold this year – a number which hasn’t been reached since 2013.
Pop music is what’s driving cassette sales, with Lady Gaga, Selena Gomez, Dua Lipa, and 5 Seconds of Summer taking the top-selling ranks, this year.
Physical sales (like, actual albums), including vinyl, are the highest they’ve been in the past three months. Last week sales reached 19.1-percent.
The theory is that so many of us found old cassette players and record players, while cleaning out closets during lockdown – or just got bored and nostalgic.